“Start by imagining the perfect week: surfing, yoga, wonderful food, beautiful women, falling asleep to the sound of the waves every night – wake to the sounds of tropical birds in the morning. Maybe see the stars like you’ve never seen them before. Start telling time by the direction of the wind and the tides. Forget what day it is. How hard can you paddle? Drink? Laugh? Double that, and that’s Pura Vida.”